Authority-Driven Brand & Website Designer for B2B & Tech Businesses
Most B2B websites look competent, not credible. I close the gap between the expertise you sell and the way your brand shows up, so the right clients take you seriously before the first call.
Being The Expert Isn't The Same As Looking Like One
Visitors decide how seriously to take you before they read a word. When the design and journey don't match the level you operate at, they quietly downgrade you, and you never find out you were in the running.
0.05s
To form a first impression of your website
75%
Judge your credibility on design before reading anything
Services
Brand + Website
What’s included:
Branding:
Strategy, market position, messaging hierarchy
Visual System:
Logo, colour, typography, visual language, guidelines
Website:
Full design and build, structured around how your buyers judge you
Website
What’s included:
Diagnose:
User journey and analytics review to find where credibility breaks down
Plan:
User journey mapping and page architecture and messaging built around the buyers
Design + Build:
Wireframes → high-fidelity UI → built and launched
Day Hire
Investment: £375 per day
Ongoing design support for existing clients and teams. Fast execution, no onboarding overhead.
Ad-hoc supports
Website updates & page design
Sales Decks, Reports, Presentations
Campaign and social assets
Work That Works
The Authority Framework
01.Diagnose
Audit your brand positioning, user journey, and analytics to find exactly where your credibility breaks down. No redesigning before we know what the gap is actually costing you in enquiries and pricing power.
02.Position
Sharpen your offer, messaging hierarchy, and differentiation so the right clients recognise themselves within seconds, and the wrong ones self-select out before they ever reach your inbox or waste a call.
03.Design
Identity and interface built as one system, logo, colour, typography, imagery, and UX that signal the level you operate at. Consistent across your website, decks, and collateral. Premium isn't the goal, being taken seriously is.
04.Launch
Build, launch, and measure against the baseline from step one. You'll see exactly what changed in enquiry volume and enquiry quality, evidence you can point at, not opinions you have to defend.
FAQs
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B2B and tech businesses selling high-value services, founders, fractional leaders, and specialist firms. Most have real expertise and a website that looks fine but reads a level or two below where they actually operate.
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"Fine" is the problem. Fine means a buyer can't tell you apart from three cheaper options. Most sites I rebuild aren't broken, they're accurate about what the business used to be and out of date about what it's become. If you've raised your prices, changed who you sell to, or outgrown your original offer and the site hasn't moved, that gap shows up as slower deals and more price pushback.
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Branding decides what you stand for and who you're for. The website is where that decision meets a buyer. If your positioning is sharp and only the site undersells you, start with the website. If prospects keep misunderstanding what you do or what you're worth, the problem starts earlier, that's Brand + Website.
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Diagnose → Position → Design → Launch.
We start with an audit of your current brand, site, and data. Then we sharpen positioning and messaging, design the identity and interface as one system, and build. After launch I review performance against the baseline we set at the start.
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Website projects start from £1,750 and brand + website projects from £3,250. Day-rate support is available at £375/day. You'll get a fixed quote after the discovery call.
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Most projects run 4–8 weeks depending on scope.
Success Stories
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![Ana Perez, Head of Marketing @ Cosmo]()
Ana Perez, Head of Marketing @ Cosmo
“Patrick helped us rethink our brand positioning, not just how things look. The brand and design workshops challenged our assumptions and gave us clarity on who we’re for and how we should show up. The new identity, logo, and website feel more confident, focused, and aligned with where the brand is heading. Working with Patrick was straightforward and focused, he challenged our thinking, guided decisions with intent, and turned abstract ideas into clear, usable outcomes.”
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![Person with blonde hair in a red sleeveless top against a green background, smiling with arms crossed.]()
Kathryn E. Strachan, Fractional CMO & Author
“Working with Patrick an absolute pleasure. His creativity, attention to detail, and ability to translate ideas into visually stunning designs is truly impressive and can put a smile on even the strictest Creative Directors face! Every project is approached with professionalism, innovative thinking, and a deep understanding of the brief. What sets Patrick apart is his seamless communication, quick turnaround times, and willingness to go the extra mile to ensure the final product exceeds expectations. I’ve worked with Patrick for nearly two years now and think he’s one of the best in the business. I wouldn’t hesitate to recommend him and frequently do!”
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![Person with blonde hair smiling, wearing a floral blouse, standing against a red background.]()
Jana Straiton, Founder @ Renegade Marketing Agency
“Pat was a key creative on our team, taking projects from idea to execution with real clarity and control. He doesn’t just make things look better, he sharpens the thinking, simplifies complexity, and pushes work to a level that actually supports business goals. He takes ownership, challenges where needed, and delivers work that’s both strategic and well-crafted. Any team would benefit from having him drive execution.”
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![Black and white portrait of a smiling man with glasses and a short beard.]()
Richard Braggins, Director @ Mediafabrik
“I’ve worked with Pat across multiple projects, and he consistently delivers clear, well-thought-out design. He understands what’s needed quickly, cuts through noise, and focuses on what actually matters. He’s proactive, reliable, and easy to work with, which makes a big difference when you need things done properly and without friction. I’d happily work with him again.”
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![Paul Thomas, Fractional CMO & CCO]()
Paul Thomas, Fractional CMO & CCO
“Patrick has been a reliable design partner for pro-spective. He quickly understands the brief, asks the right questions, and delivers work that supports real business goals. Unlike many, he takes time to understand the crux of what's being asked which leads to better output. Communication is clear, turnaround is fast, and the work is consistently solid. I’d happily recommend him to any founder or marketing lead who wants clarity and execution.”
Is Your Website Losing enquiries?
A practical checklist for B2B and tech firms who want to know where their website is undermining their credibility.
Use it to find the gaps in your positioning, messaging, and user journey, the ones costing you the shortlist before anyone gets in touch.
A practical, straight-talking checklist designed for high-ticket Fractional Leaders and specialist B2B firms who want their premium service aligned with their positioning, branding, and website.
This framework helps you assess whether your website reflects your level, communicates your value clearly, and supports premium conversions.
Use it to identify authority gaps, sharpen your messaging, and ensure your site pre-sells before the first call.
Get In touch!
Book a call or submit a enquiry I will get back to you within 24 hours.