Smartphone displaying a social networking app called COSMO with pictures and labels of users, including partners and resellers, under a purple header. The screen also has a section titled 'Explore Cosmo Connect' with placeholder text and a 'Learn more' button.
A digital graphic for a webinar series titled "Recipe for recovery," scheduled for March-April 2021 from 13:00 to 14:00. The graphic features a dark blue background with colorful circles and geometric shapes, and logos of sponsors and partners at the bottom.
Patrick Tu logo, Black wordmark logo

Authority-Driven Brand & Website Designer for Fractional Leaders & Specialist B2B Businesses

Open magazine on black/white marble table showing a woman in a blue dress with feathered sleeves and jewelry; London jewellery brand

100+ Satisfied Clients

1000+ Completed Projects

10+ Years of Experience

100+ Satisfied Clients 1000+ Completed Projects 10+ Years of Experience

/Long story short

I’m Patrick. With 10+ years across the UK and Asia, I help high-ticket fraction leaders and Specialist B2B businesses clarify their positioning and turn it into authority-driven brands and websites that help them to get better clients.

Young man with short dark hair wearing wireless earbuds, sitting indoors, focused working, graphic designer, freelance graphic designer, team work, with people blurred in the background.

Previous clients

Digital Realty logo with black background and gray text.
Logo for Hospitality Industry Trust Scotland featuring stylized handwritten 'hit' and the text 'HOSPITALITY INDUSTRY TRUST scotland'.
Black background with the word 'MINDSHARE' written in gray, capital letters in the center.
Cosmo logo featuring a stylized crescent moon symbol and the word 'COSMO' in uppercase letters.
A black circular logo with a grey border and the letters 'BV.' in grey inside
Gray logo with a stylized eagle above the word 'Pragell' in cursive font.
WARGAMING.NET logo, featuring a circular design with two arrows inside, and the text "WARGAMING.NET" below.

/Ways we can work together

I work in mainly two ways:

Authority Build - A strategic brand and website overhaul built to close authority gaps.

Growth Partner - Ongoing support across landing pages, offers, messaging and optimisation.

Clear scope. Clear priorities. No overcomplicating.

  • If your expertise is premium but your website doesn’t reflect it, Authority Build closes that gap.

    This is a strategic authority overhaul, aligning positioning, proof, and digital presence so your brand supports premium retainers.

    What’s included:

    • Positioning alignment (offer clarity, differentiation, messaging hierarchy)

    • Authority-driven visual system (refined identity, typography, structured design language)

    • Conversion-focused website build (clear structure, strong proof, guided user journey)

    Timeline: 4–8 weeks
    Investment: From 4,500

  • Authority Website builds the foundation.

    Growth Partner turns it into a living sales asset.

    • Offer & Landing Page Development

    • Conversion Optimisation (CRO)

    • Case Study Evolution

    • Strategic Website Expansion

    • Performance & Technical Oversight

    Your website isn’t a brochure.
    It’s part of your sales infrastructure.

    Growth Partner ensures it evolves with your business.

    Timeline: Ongoing
    Investment: From 4,500

  • For something specific? Hire me as your designer for the day to support your needs. Whether you are business owner, in-house team or a agency, I will able to hit the ground running.

    Let me know what you’d like to achieve and I will help you get there.

    Investment: £375 per day

Past Projects

Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions.

Cosmo

Rebrand & Website Design for an EdTech Platform

Blaylock Van

Rebrand & Website Design for an Investment Bank

Daedalus Coaching

Brand Identity for a Product Strategy Consultancy

Wargaming

Interim Onboarding Presentation for a Global Team

/Q&As

The difference

  • I work with startups, founders, fractional leaders and specialist B2B businesses selling high-ticket retainers.

    Mos of my clients are experienced operators with strong expertise but branding and website that don’t fully reflect their level. I help close that authority gap.

  • I focus on two core areas:

    • Authority Build — Strategic brand and website design built around positioning, proof, and conversion.

    • Growth Partner — Ongoing optimisation, landing pages, offer launches, and authority refinement.

    Everything is built to support sales, not just aesthetics.

  • Pricing is based on business impact, scope, and complexity.

    • Authority Build projects typically start from £4,500.

    • Ongoing Growth Partner support starts at £3,000 per month.

  • Most Authority Build projects take 4–8 weeks depending on scope and readiness.

    Ongoing optimisation is structured monthly with clear priorities and defined outcomes.

  • Yes. I work with clients across the UK and internationally.

    Workshops, strategy sessions, and reviews are run remotely in a structured way.

  • I don’t overload with endless concepts.

    Projects are structured around clear strategic direction, usually with 1–2 focused concept routes and defined revision rounds.

    More options don’t create clarity. Strong direction does.

Success Stories

/Testimonials

/Start here

Why Most Consultant Websites Underperform

Authority Website Audit Checklist
£0.00

A practical, straight-talking checklist designed for high-ticket Fractional Leaders and specialist B2B firms who want their premium service aligned with their positioning, branding, and website.

This framework helps you assess whether your website reflects your level, communicates your value clearly, and supports premium conversions.

Use it to identify authority gaps, sharpen your messaging, and ensure your site pre-sells before the first call.

Let’s start your project.