Authority-Focused Brands + Website Designer for B2B & Tech Businesses

Helping B2B and tech firms close the gap between their expertise and how their brand shows up online to attract better clients.

10+ Years Across Tech, Finance & High-Value Brands

10+ Years Across Tech, Finance & High-Value Brands

Looking credible isn't the same as being authority-proof

If your brand doesn't reflect your expertise, you're not authority-proof yet.

75%

judge on design before reading anything

98%

of first impressions are design-related, not credentials

27%

of buying decisions happen before they contact you

0.05s

to form a first impression of your website


Cosmo logo featuring a stylized crescent moon symbol and the word 'COSMO' in uppercase letters.
Digital Realty logo with black background and gray text.
Logo of Tungsten Automation with black background, featuring a stylized gear and circuitry design.
Gray logo with a stylized eagle above the word 'Pragell' in cursive font.
WARGAMING.NET logo, featuring a circular design with two arrows inside, and the text "WARGAMING.NET" below.

Brand + Website

Timeline: 3-4 weeks

Investment: £3,750

Full authority transformation. Positioning, Identity, and Website.

What’s included:

Positioning alignment + messaging

Brand + Visual identity system (logo, colours, typography, brand guideline)

Conversion-focused website design + build (up to 4 pages)

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How we can work together

Find the Perfect Plan for Your Business

Website Only

Timeline: 1-2 weeks

Investment: From £2,250

For clients who have a brand, need a better website.

What’s included:

Strategic planning + page structure

Wireframe + Hi-Fi user interface design

Conversion-focused website design + build (up to 6 pages)

Post launch optimisation

Day Hire

Investment: £375 per day

Need design support quickly? Hire me for a day to work on specific design tasks, from website updates and landing pages to pitch decks, marketing assets, and campaign graphics.

Ideal for businesses that need a designer who can jump in, execute fast, and deliver high-quality work without lengthy onboarding.

Brand Gap Audit

Analyse your current positioning, messaging, proof, and digital presence to identify where credibility and clarity are breaking down.

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Authority Building Framework

A 4-step framework for building authority-driven B2B brands and conversion-focused websites.

Identity System

A refined brand and visual system designed to signal expertise, credibility, and professionalism.

Positioning Clarity

Refine your offer, messaging hierarchy, and differentiation so your expertise is communicated clearly and confidently.

Revenue-Ready Website

A structured website experience that presents your work clearly, builds trust quickly, and supports premium client enquiries.

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Recent Projects

FAQs

  • I work with tech founders, fractional leaders, B2B businesses who sell high-value services.

    Most of my clients already have strong expertise but need their brand and website to better reflect their authority and attract better clients.

  • Most clients come to me when their website looks fine but doesn’t position them at the level they operate. I help clarify positioning, strengthen credibility, and design websites that communicate expertise and support premium enquiries.

  • I focus on authority-driven branding and conversion-focused websites. This includes positioning alignment, visual identity systems, and strategic website design that helps my clients present their expertise clearly, confidently and gain trust.

  • Projects typically start with an Authority Audit, followed by positioning refinement, visual system design, and a structured website build. The goal is to align messaging, credibility, and user experience so the website supports high-value client conversations.

  • Most brand + website projects take around 2–4 weeks, depending on scope. This includes strategy, design, and website development.

  • If your expertise is strong but your website doesn’t clearly communicate your value, positioning, or credibility, it’s likely holding you back. Many clients come to me when their website looks “fine” but isn’t attracting the level of clients they want.

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Success Stories

Cover of a website audit checklist titled 'The Authority Website Audit Checklist' with a photo of a young man with dark hair, wearing a green collared shirt and wireless earbuds, focusing on work in a bright office. Icons of Notion and Adobe PDF are overlaid.
A blurred, circular orange and red gradient background.
A large, round, orange circle with a gradient effect, darker in the center and lighter near the edges.

Is Your Website Authority-Proof?

A practical checklist for fractional leaders and specialist B2B businesses who want their website to reflect the level of their expertise.

Use it to quickly identify authority gaps, sharpen your messaging, and ensure your site communicates credibility before the first call.

Authority Website Audit Checklist
£0.00

A practical, straight-talking checklist designed for high-ticket Fractional Leaders and specialist B2B firms who want their premium service aligned with their positioning, branding, and website.

This framework helps you assess whether your website reflects your level, communicates your value clearly, and supports premium conversions.

Use it to identify authority gaps, sharpen your messaging, and ensure your site pre-sells before the first call.

Get In Touch Now

Transform Your Brand And Website That Attracts Better Clients

Book a call or submit a enquiry I will get back to you within 24 hours.