Daedalus Coaching

Branding, Visual Identity

Daedalus Coaching is a consultancy that empowers pioneering tech leaders through coaching, mentorship, and strategic guidance. The visual identity system was designed to reflect clarity, structure, and transformation—key principles in the coaching process. The brand mark, a stylized "D" composed of intersecting geometric shards, symbolizes complexity being broken down into focused pathways, alluding to Daedalus’ namesake as a master craftsman and problem-solver.