A Recipe for Recovery
Branding/Animation
The Hospitality Industry Trust of Scotland (HIT Scotland) asked me to develop a visual identity for their post-pandemic webinar series. Named "Recipe for Recovery," the series created a space for hospitality professionals to connect and discuss paths to recovery after the pandemic’s impact. The design needed to appeal to everyone in the sector, including younger professionals.
I crafted a mini brand identity for the series, selecting typefaces and a colour palette that aligned with HIT Scotland's brand while adding a fresh, modern feel with bright bursts of colour for extra vibrancy.
The design featured colorful, tumbling shapes that echoed the sprinkling and mixing of ingredients, capturing the excitement of creating something new. The visuals were crafted to be uplifting and positive, conveying hope and anticipation for the future. HIT Scotland's "Recipe for Recovery" campaign was a success, attracting high engagement and attendance from hospitality professionals across Scotland. I was thrilled to contribute to such an impactful series.
