George Pragnell
Editorial/Branding/3D/Global Social Media
Founded in 1954 in the historic town of Stratford-upon-Avon, Pragnell has become one of Britain’s most prestigious and high-quality jewellers.
With a brand rich in heritage, one of my key goals was to modernize its visual expression to resonate with today’s and tomorrow’s customers, both in the UK and internationally. I have contributed to this by creating a variety of brand assets and graphic design materials across multiple channels and formats, helping to bring Pragnell’s story to life for customers in both the UK and China.
Tasked with designing Pragnell's annual brochure for 2021 and 2022, I aimed to elevate the design to a new standard of excellence. By blending my expertise in layout and design with an appreciation for premium print and paper, I crafted brochures that invite readers to experience the quality and artistry of Pragnell jewelry. The finished pieces have been widely recognized as exemplary brand literature, strengthening the connection with Pragnell's loyal customers and engaging new audiences who are sure to appreciate the passion and rich heritage of this family-owned brand.
Since 2020, I’ve collaborated with Pragnell to shape the narrative of their collections, developing a cohesive and practical concept and design direction that brings rich storytelling into every aspect of their collection's presentation. This approach has helped engage their audience on a much deeper level, fostering a more meaningful connection with the brand.
As a luxury family business, Pragnell prioritizes cultivating its community and engaging with its customers. I’ve supported this effort by designing a series of invitations that reflect the unique character and culture of the brand, adding a premium touch to each invitation that arrives at guests’ doorsteps. These designs invite guests to participate in the exclusive events hosted by the Pragnell family, enhancing their experience of the brand’s warmth and elegance.
