Bubble t-break
Branding/3D/Strategy/Animation
Bubble tea—a drink with a tea base, blended with milk, fruit, or juice, and topped with signature tapioca pearls or "bubbles"—originated in Asia in the 1980s and has since gained global popularity. Bubble T-Break, a popular bubble tea café located on the edge of Newcastle's Chinatown, has been serving customers for over a decade but had yet to establish a visual brand identity. During the nationwide lockdown, when in-person service was paused, the owner took the opportunity to commission a full brand identity project.
Bubble tea is especially popular among a younger generation who often seek alternatives to coffee or traditional teas, which are typically associated with an older demographic. As a result, the brand’s target audience includes a young, vibrant demographic—primarily students—spanning both local and Asian cultures.
Bubble T-Break is a cosy, creative space where customers can work, relax, and enjoy a fully customisable bubble tea experience. Inspired by the freedom to create unique drink blends, I developed the concept and slogan, "Grab a Cup of Daydream: Reimagining Tea."
My design work included a new logo, typography, and a flexible colour palette to reflect the café’s variety. The brand identity also includes a Chinese name and slogan that aligns with the English version. With a refreshed interior showcasing this new look, Bubble T-Break now perfectly captures its spirit, boosting brand awareness and sales.
