Post Fizz
Packaging Design/3D
Post Fizz is an experimental project I began during the COVID-19 pandemic to push the boundaries of packaging design and explore fresh creative concepts. A series of these designs is available on my website.
The idea for Post Fizz emerged from the unique perspectives that grew during lockdowns, reflecting a desire for freedom and the chance to embrace different lifestyles as restrictions were lifted. It invites introspection: What does the New Normal mean to you? Does it bring joy and a sense of liberation? Are you ready to explore the world, or do you find comfort in staying close to home?
The design of Post Fizz makes a bold statement on the can, sparking conversation and encouraging positive dialogue. With two distinct motifs—one light and one dark—it reflects the choice between staying in to enjoy calm or going out to embrace the long-missed excitement. This design aims to create memorable interactions among drinkers, making a strong impression in the market while building awareness of the brand and its products.
